Marketing Consent
1. Capturing Your Marketing Consent
During the booking process, customers will be asked if they would like to receive information from you, the event creator, about your products, services, and future events. Customers are required to opt-in to marketing consent and state which communication method they would prefer (email | post | text message). You can offer all three communication methods or restrict to the type of marketing activity that you undertake.
To modify the marketing consent options:
- Go to Settings and Customers.
- Under the Marketing consent heading, tick the communication methods you would like to offer. If an option is not selected, then marketing consent will not be sought from the customer, and they must not be contacted by your organisation via that method.
- Click Save Changes.
To export your customer list for marketing activity, please refer to the guidance Exporting your Customer Database – Marketing Activities.
These marketing consent options apply to your organisation only. For third-party marketing consent options, you can specify your preferences when adding an event on a per-event basis.
2. Capturing Third-Party Marketing Consent
If you wish to capture marketing consent on behalf of a third party, you can specify your preferences when adding an event on a per-event basis.
To apply third-party marketing consent options:
- Go to Events and Modify Events
- Under the Events column, click the modify icon.
- Enable the Third-party marketing consent option
- Enter the Third-party Name
- Select your preferred marketing consent options to record
- Click Save Changes
To export your customer list for marketing activity, please refer to the guidance Exporting your Customer Database – Marketing Activities.
Updated on: 01/07/2025