Articles on: Reports & Tracking

Pixel Tracking

  1. Facebook Pixel
  2. X Pixel


When added, the pixel will capture the following information.


  • "Search" when a customer views one of your listings pages
  • "InitiateCheckout" when a customer clicks the checkout button from their basket
  • "AddPaymentInfo" when a customer inputs their payment info on the payment page
  • "Purchase" when a customer views the confirmation page after completing their booking, when firing this event we also pass the appropriate "value" and "currency" parameters


You can either add the Pixel Tracking ID ​at the account level to apply to ​all events or at the event level to apply to only a particular event.


1. Facebook/Meta Pixel


Before you start:


  • Locate the pixel ID in your Facebook Business Manager. The pixel ID is usually 15 or 16 digits long.
  • For some ad functionality, Facebook requires the domain in which the pixel is placed to be verified. As TicketSource is a third-party website, you will not be able to verify the domain within your Facebook Business Manager.


Account Level Pixel

Add a pixel to your account to apply to all events:


  1. Log into your TicketSource dashboard and select the "Settings | Analytics and Tracking" menu option.
  2. Tick the option "Enable Facebook pixel tracking on box office pages"
  3. Enter the Facebook Pixel ID and click "save changes".


Event Level Pixel

Add a pixel to a specific event:


  1. Log into your TicketSource dashboard and "Events > Modify Events"
  2. Select the required event on the 'Current Events' drop down and click "Modify Events" 
  3. Under the 'Event' column click the pencil/edit icon
  4. Under 'Advanced Settings > Analytics and tracking' Enable Facebook Pixel Tracking on booking pages 
  5. Enter the Facebook Pixel ID and click "save changes".


2. X Pixel


Account Level Pixel


  1. You'll need to create an X Pixel ID via your X Ads account.
  2. Log in to your TicketSource dashboard and select the "Settings | Analytics and Tracking" menu option. Tick the option "Enable X pixel tracking on box office pages", enter the X Pixel ID and click "save changes".


Event Level Pixel 

  1. Log into your TicketSource dashboard and "Events > Modify Events"
  2. Select the required event on the 'Current Events' drop down and click "Modify Events" 
  3. Under the 'Event' column click the pencil/edit icon
  4. Under 'Advanced Settings > Analytics and tracking' Enable X Pixel Tracking on booking pages 
  5. Enter the X Pixel ID and click "save changes".

Updated on: 15/07/2025