Articles on: Reports & Tracking

Pixel Tracking

  1. Facebook Pixel
  2. X Pixel


When added, the pixel will capture the following information.


  • "Search" when a customer views one of your listings pages
  • "InitiateCheckout" when a customer clicks the checkout button from their basket
  • "AddPaymentInfo" when a customer inputs their payment info on the payment page
  • "Purchase" when a customer views the confirmation page after completing their booking, when firing this event we also pass the appropriate "value" and "currency" parameters


You can either add the Pixel Tracking ID ​at the account level to apply to ​all events or at the event level to apply to only a particular event.


1. Facebook/Meta Pixel


Before you start:


  • Locate the pixel ID in your Facebook Business Manager. The pixel ID is usually 15 or 16 digits long.
  • For some ad functionality, Facebook requires the domain in which the pixel is placed to be verified. As TicketSource is a third-party website, you will not be able to verify the domain within your Facebook Business Manager.


Account Level Pixel
Add a pixel to your account to apply to all events:


  1. Log into your TicketSource dashboard and select the "Account | Integrations" menu option.
  2. Tick the option "Enable Facebook pixel tracking on box office pages"
  3. Enter the Facebook Pixel ID and click "save changes".


Event Level Pixel
Add a pixel to a specific event:


  1. Log into your TicketSource dashboard and "Events > Modify Events"
  2. Select the required event on the 'Current Events' drop down and click "Modify Events" 
  3. Under the 'Event' column click the pencil/edit icon
  4. Under 'Advanced Settings > Analytics and tracking' Enable Facebook Pixel Tracking on booking pages 
  5. Enter the Facebook Pixel ID and click "save changes".


2. X Pixel


Account Level Pixel


  1. You'll need to create an X Pixel ID via your X Ads account.
  2. Log in to your TicketSource dashboard and select the "Account | Integrations" menu option.
  3. Tick the option "Enable X pixel tracking on box office pages",
  4. enter the X Pixel ID and click "save changes".


Event Level Pixel 

  1. Log into your TicketSource dashboard and "Events > Modify Events"
  2. Select the required event on the 'Current Events' drop down and click "Modify Events" 
  3. Under the 'Event' column click the pencil/edit icon
  4. Under 'Advanced Settings > Analytics and tracking' Enable X Pixel Tracking on booking pages 
  5. Enter the X Pixel ID and click "save changes".

Updated on: 09/07/2026